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CPR, CORPORATE POLITICAL RESPONSABILITY, RESPONSABILIDAD POLITICA CORPORATIVA, EMPRESAS, COMPANIES, RSC, CSR, ECUADOR, AMERICA LATINA

THE FUTURE BELONGS TO CPR!

CPR, CORPORATE POLITICAL RESPONSABILITY, RESPONSABILIDAD POLITICA CORPORATIVA, EMPRESAS, COMPANIES, RSC, CSR, ECUADOR, AMERICA LATINA
WHAT IS CORPORATE POLITICAL RESPONSIBILITY?

Corporate Political Responsibility (CPR) reconsiders the relationship between business, politics and civil society.

In addition, it is a concept that shows how companies can use their resources to promote public interest and also to benefit from it.

THE KEY POINTS OF CPR 
WHY CPR?

  • There is no strict separation between  business and the politics

Corporate activities always take place within a socio-political and institutional context.

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  • Companies are political actors

They have influence over legislative processes and the community.

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  • Globalization and digitization impar the the ability of the state to provide governance

Businesses present a particular challenge to the state's ability to shape policy. However, they can use their resources to provide governance services, supporting statehood.

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  • People have higher expectations of companies

Clients, employees and the public demand a purpose that goes beyond simple benefits.

Mark a DIFFERENCE with your COMPANY !

Become POLITICALLY RESPONSIBLE.

¿CÓMO IMPLEMENTAR CPR EN TU EMPRESA?

Mediante el desarrollo de un “POLITICAL BRANDING” de acuerdo a las fortalezas y oportunidades de la empresa que le permita posicionarse de manera competitiva a través del desarrollo de una estrategia de marca política sólida.

Fase 1:
Inventario
Empresarial

Informe sobre acciones, planes y políticas que podrían ser catalogadas como CPR.

Fase 2:
Definición de la Marca Política

Informe y resultados sobre los elementos definitorios de la marca política.

Fase 3:
Formulación del
"Leitbild"

Presentación y socialización a trabajadores, gerentes, socios y accionistas.

Fase 4:
Certificación
CPR

Líneas de acción y hoja de ruta a seguir para vivir el "Leitbild" dentro y fuera de la empresa.

¿Estás listo para ser parte del cambio?

Conviértete en una empresa políticamente responsable, lista para enfrentar los desafíos del mundo presente y futuro.

SOME RESOURCES ON CPR

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OFFICIAL SITE OF

CPR

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CPR, Responsabilidad Politica, Corporativa, concepto, POLITIKUM

OFFICIAL SITE OF

CPR

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CPR, Responsabilidad Politica, Corporativa, concepto, POLITIKUM

PRESENTATION ON

CPR

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FIRST CPR EVENT IN ECUADOR

CORPORATE POLITICAL RESPONSIBILITY. All rights reserved. POLITIKUM & BOHNEN PUBLIC AFFAIRS 2024

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